Hotel public relations and hotel marketing are deeply related to each other. The basic key to success for anyone who has a good hotel business lies in their staff. Having good relations with the staff and keeping them happy with good bonus and salaries and in the mean time being strict about the rules as well. Most hotel business management says that the key to their success is their management. The management is the one that actually deals with the clients and the public. Friendly management makes regular clients.
Promoting a new hotel business definitely requires a good PR marketer.
>a PR marketer should have good relations with the media and press
> He should be aware of how to release press release regarding important functions in the hotel
>a PR marketer should be able to cope well with his guests and any problem that they come across
> Good customer care and support helps making regular clients
>clean and neat environments that look good to the eyes attract tourists
>many people like to stay in hotels just because of the good environment as recreation purpose, which is definitely because of the PR management
Being new to a running hotel business:
If the manager is newly hired he should keep a few points in mind:
- Is he satisfied with the environment of the hotel?
- Is the message conveyed to the public by the hotel management positive enough to be attracting the guests or does it need to be modified?
- The vital target audience should be the clients and guests
- The financial day to day operations should be well managed and taken care of on daily bases with out any hanky-panky by any member of the management team
- The industry experts around the city and even the cities nearby should be well aware of the land value of the hotel, in the other case they should be made aware of the land value.
- To maintain good PR the business media should be well served. The day to day workings, functions and meetings related to the business sector are covered by them
- The value of marketing plan made by a PR agent should not be the only option on which to depend upon for the betterment of the hotel marketing
- Give out good promotional offers once or so a year for tourists in collaboration with any good air lines.
- Good rates with free breakfast or brunch at a good hotel are always welcomed by the public.
- Marriage or function offers at the vast banquet halls with special buffet rates for the guests are looked out by the public as well.
Hence hotel marketing is highly related to the public relationing. The publics appreciation and the interest of the public in any hotel is the base of making any hotel business successful. Good public relations of the management with the media make the beauty and the value of the land come out and all kind of major functions arranged at the hotel are covered well by the media.
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